Accounting Today Institute

The Accounting Today Institute (ATI) is a CPA education and training service owned by SourceMedia, Inc.  ATI’s mission is to combine high-quality, digital CPE education with community and social media peer networking opportunities.

My primary work was to develop the marketing strategy, then execute a multi-channel online delivery of content through email campaigns, banner ads and social media.  I also managed the website content, the webinars and the production of trade show videos.

Robert Gulick
SVP, Managing Director & Consultant, SourceMedia

Strategy:  Develop Proof of Concept for cross-channel marketing in a series of mind maps and presentations that were based upon a detailed marketing plan.

Execution:  Emails were coordinated with website banner ads and social media promotions on LinkedIn and Twitter. Where relevant, YouTube videos on the ATI channel were also tied to specific events.

Edward Mendlowitz
CPA, Partner, WithumSmith+Brown